Last Christmas, idly thinking about artificial trees, I did some online screen shopping. Now artificial trees stalk me. Google, Facebook, and my email sites remind me, “Hey, what about us fake trees? Remember us?”
To watch any video on YouTube, I must first pass through a forest of phony balsam and syrupy sentimental music… at least until “SKIP AD” appears.
While no one is invading my privacy exactly, it makes me wonder what I am to the internet, what identity cyberbots have decided upon. They may know I’m male. They might have triangulated my investigation of recliners (on my mother’s behalf), a lingering visit to mental exercise site, and my interest in the death of a certain vintage of television celebrities in order to approximate my age. Perhaps they know I buy less fashionable jeans and shoes. They certainly seem to peg me as “Wealth management material” (though I have no wealth) and “Democrat” (though I’m closer to Marxist), and—based on what’s proffered by “Stumble Upon”—I’m an aesthete (though really sometimes I’m so tired I only want to look at the pictures).
Part of me wants to cry out, “Hey, you don’t know me!” but the internet clearly isn’t taking so personal an interest. It means to sell, and every iota of evidence contributes to a vision of me as a consumer.
Am I only a consumer? I want to say “no” but probably “yes.” Though I wish to be more than I buy, the internet—and maybe our society as a whole—defines “buying” so broadly it encompasses more than cash. It doesn’t take much to be a marketer these days, and, given the effort marketers apply to their tasks, some meaning we’d like to deny resides in our classification as mostly this or mostly that. We hope to be more than we use, but—maybe not today or tomorrow and for the rest of our lives—we chase identity into cash.
Some years ago, I read a science fiction novel called Feed, and nearly every character in the book accepted a brain-internet interface to enhance their everyday experience. They sought it. They accepted every absurd intrusion—say “Coke” five times in the next five minutes and we will give you a virtual coupon for a six pack!—not to be left out or, more accurately, to take their place in some group, any group. No one wanted to be solitary.
A main character, the child of hippy parents, didn’t accept the feed until her adolescence and, even then, chose to goof on commercial forces by staring overlong at farm equipment. Her reward was the same as mine, a nearly perpetual barrage from predators bent on making her interest material.
I’m feeling along a dark wall in search of a way out, but perhaps we can escape our time no more than a serf or a slave might. I wish for the courage to resist, but my resistance might be subject to interpretation too. I’d become part of a group left out, and, surely, there’s something to be sold to them.